Chanel has opened a new ephemeral boutique in Rome. This new pop up store is just moments from its permanent Piazza di Spagna store. It is located in Via del Babuino – the luxury center of the city, and one of the most exclusive and expensive shopping areas in the world. The space is inspired by a theme special to Gabrielle Chanel: the masculine-feminine and is vaguely separated into fashion and beauty sections with two entrances. The first space is devoted to ready-to-wear, accessories, footwear, handbags and watches, while the second showcases sportswear creations.
Minimalist wireframe furnishings and display cases allow for the Chanel designs to shine, and the hand painted floral and starburst wall murals to make the desired impression.
This new Roman shopping Paradise opens up to courtyard at the rear where fashion lovers can enjoy next to the fountain and a hundred-year old wisteria.